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Why Podcast for an Airport?

by Jef Loyola

Our recent podcast assignment for SFO has been more than enlightening. We had high hopes that the podcasts would be informative and interesting, but we did not expect the podcasts to uncover such a powerful human experience at San Francisco International Airport. Tania Ketenjian has managed to bring forward a rarely seen image of life [...]

The “5 Tool” Creative Pro

by Jef Loyola

For those of you that have not heard of the term “5 Tool Player” it comes from professional baseball. Here are what I believe are the 5 tools that define great creative professionals. Tool #1. Master of the details: If you’re a designer then it’s knowing things like color and type intimately. If you’re a [...]