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BIO: Excerpts from my interview with James Lipton

Jef LoyolaJim: Our guest tonight has had a truly distinguished career. He has graced many award winning agencies. Anderson & Lembke, McCann Erickson,  Wunderman Kato Johnson and of course The M-Line. His client experience knows no bounds. From the esteemed Apple Computer and Microsoft – to such brands as Wells Fargo, Oral-B, Budget Rental Car, Baskin Robbins, Visa and Nestle. Please welcome to the Actor’s Studio…  Mr. Jef Loyola.

Jef: Thank you. I’m very glad to be here.

Jim: You once said… budda budda peanut budda. Tell us about it.

Jef: Uh yes… I did say that, but it was just once… in passing. Someone somewhere laughed, I think.

Jim: It was me… truly amazing. I was inspired and mesmerized by it.

Jef: Great…

Jim: We have come to the end of our show when we follow in the great Gerard Depardieu’s footsteps with these questions:

Jim: What is your favorite word?

Jef: Done. ..Because then it is in the past. And, I can move on to something fresh.

Jim: What is your least favorite word?

Jef: Clever… I hate being called clever. Rabbits are clever.

Jim: What turns you on creatively, spiritually or emotionally?

Jef: Deadlines… without them I would turn into a Rastafarian beach man.

Jim: We haven’t heard that one before. What turns you off creatively, spiritually or emotionally?

Jef: Redundancy… I can’t stand doing anything twice. Unless, of course, I’m endlessly hanging on the beach sportin’ my dreads.

Jim: Yes of course… What sound or noise do you love?

Jef: My kids giggling.

Jim: What sound or noise do you hate?

Jef: Jet skis.  Rastaman hates the sound of Jet skis.

Jim: Brilliant. What is your favorite curse word?

Jef: I have to pick just one?

Jim: Yes.

Jef: F___ Off

Jim: Thank you. What profession other than your own would you like to attempt?

Jef: I think we covered that… Professional Rastafarian Beach Man.

Jim: Yes and it was worth covering again. What profession would you not like to do?

Jef: Anything having to do with politics, if you call that a profession.

Jim: If you do, then I would. If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?

Jef: Whoa! High five bro. That was a hell of a ride!