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New Belgium Brewery Does Social Media Right

by Tom Gilhuley

Okay, so it’s the first Monday of SF Beer Week, and what better time to talk craft breweries and social media. As a lead in, Advertising Age just posted a great article about how New Belgium Brewing is using Facebook to boost sales. Sure, everyone understands that businesses should be using social media to reach new prospects [...]

SF Beer Week Starts Today

by Tom Gilhuley

Happy Friday all! Today begins another SF Beer Week! It’s that special time of year when the intoxicating smell of humulus lupulus flowers and malted grains fill the breezes of San Francisco, and beer lovers are found wearing grins from ear to ear. I feel it is my duty to alert readers of this blog [...]

Giants vs. Mets … It’s On!

by Tom Gilhuley

It’s five o’ clock on a Friday and the Mets are in town. The Giants were lucky enough to take the first of a four game series against my New York Mets last night. So … allow me to throw this out at my office mates here at 27 South Park … if the Giants [...]

Go Sharks Go!

by Tom Gilhuley

It’s Friday at five o’ clock! Now go home! This weekend I predict the San Jose Sharks will win their second round playoff matchup against the Red Wings. It will happen. I predict a score of 3-2. The Sharks will go on to play the Vancouver Canucks in the Conference Finals (a little shout out [...]

Grab Your Bike and Your Thirst For Beer

by Tom Gilhuley

If you’re not familiar with New Belgium Brewing Company in Fort Collins, Colorado … get with the program! New Belgium is known for its exceptional beers crafted by Belgian brewmaster Peter Bouckaert. They’re also known for their love of all things sustainable. And, if you’ve seen a New Belgium beer label, you know how much [...]