Next week, the Conversion Conference is coming to San Francisco, and I’ll be there soaking in all the knowledge. It will be two days of great minds teaching best practices on how businesses can convert more prospects into customers. While looking over the Conversion Conference website, it struck me that one important bit of advice [...]
Okay, so it’s the first Monday of SF Beer Week, and what better time to talk craft breweries and social media. As a lead in, Advertising Age just posted a great article about how New Belgium Brewing is using Facebook to boost sales. Sure, everyone understands that businesses should be using social media to reach new prospects [...]
Louis C.K. recently released a brand new comedy special, “Louis C.K. Live at the Beacon Theatre,” and decided to sell it on his own instead of going through a major distributor. As the Marketing Pilgrim article points out, this is a chance to think about how you can market your own products and services DIY.
Sage Lewis over at ClickZ writes some great articles on search and digital marketing. Today he wrote a fantastic piece on what Yahoo COULD do to get back in the game, so to speak.
Google’s new instant search feature has marketers talking up a storm about its implications. There are a ton of articles out there about it, but I thought this article on ClickZ by Julie Batten summed it up nicely. Essentially, there’s no reason to worry in terms of search marketing, but there are some new key [...]