Flysfo.com continues to be one of the most revered airport websites in the world.
In 2006, Coors Brewing launched a new beer called Blue Moon. Its popularity, combined with an uninformed channel took its toll on Hefeweizen accounts up and down the coast.
The solution was to “sell the lemon,” thereby educating the market on the differences between the two products (Blue Moon is served with an orange), and hence elevate the Hefeweizen experience.
A full retail and on-premises promotion was developed. To the right you’ll see a few examples of the campaign and a few other pieces that helped build the brand.
A start-up builds an identity from a car horn, Sir Edmund Hillary, and an irate father-in-law…
The credit reporting business will never be the same.
"An Airport Hopes to Become a Destination"
— Stuart Elliot's In Advertising
I'll take two.
A national literacy advertising campaign
Take a look at how we created a family of websites that individually catered to different target audiences, yet together supported the parent brand.
Visit San Francisco and find out how.