Pyramid Snow Cap

Pyramid Breweries' winter seasonal beer, Snow Cap, is a huge favorite among the board sport set that like a little extra kick in the bottle.—It’s not called a “winter warmer” for nothing. Advertising, retail and on-premise promotion were coordinated with event marketing efforts to increase sales and gain attendance to the Snow Cap-sponsored weekend-long pop festival held at the Seattle ale house. This effort also included the design of the official Snow Cap K2 snowboard, below.