Project Description

The Assignment

Create, launch and build a brand for the first line of fine jewelry in the US made exclusively of platinum.

The Test

Consumer qualitative research conducted in four major metropolitan cities lead to the first assignment: Build three full-blown consumer brands to include name, logo, packaging, websites, and display. The product was given to jewelers on both coasts and in Hawaii to gain feedback from retail partners on concept viability. Thousands of names were generated. Three were selected for the test.

CORPORATE NAMING| IDENTITY DESIGN | WEB DESIGN | BRAND STRATEGY
Market 1
Market 2
Market 3

The Launch

Platinum Born was chosen as the permanent brand to position the product and tie it to the woman who wears platinum. The next step? Establish the brand through social media, and gain and support retailers with co-op materials and advertising.

WEB DESIGN | BRAND STRATEGY | SOCIAL | EVENTS | ADVERTISING | ECOMMERCE

You were born for this.

Branded Social

Welcome, Priyanka our first celebrity spokesmodel.