HerreroBOLDT begins each construction project with a focus on safety. They needed a branding agency to bring that focus to the forefront in all of their marketing efforts surrounding their new California Pacific Medical Center (CPMC) 2020 project.
Before construction mobilization, CPMC 2020’s team began by identifying known hazards and establishing a protection plan to create a safe environment. Through collaborative problem solving and ongoing communication, they implemented measures to adhere to their Injury and Illness Prevention Plan. The M-Line took that passion for safety and built it into a cohesive brand that now lives across their entire marketing landscape.