The M stands for Possibility.

With the combination of a constantly changing media environment and a savvier consumer market, communication problems are becoming more complex and more integrated. Forced to take action, businesses often reflect upon what they know, and what’s led them to the success they’ve had in the past.

We often hear things like … “this SHOULD work” or “BECAUSE of this” or “something IS a certain way.” But, notice that these phrases are pointing to the past and refer to things they “know.” They believe that in order to take action in the present they must look to the past to know what to do. This is what we call the “vicious cycle.” Stuck in a present-to-past circle, never pushing for knowledge or understanding of what they don’t know or what could be.

At The M-Line, we’ve built a company and process to help our clients specifically break this cycle. It starts with building a team of independent thinkers—creative types with a wide variety of backgrounds. We bring them together to ponder, design, ideate, imagine, strategize, plan, dream and sometimes even debate the possibilities of the future.

The future is unknown. And, it’s our job to bring new possibilities to light … possibilities to challenge any circumstance or problem. Whether your business needs to sell more products, create a new brand identity, or revamp its digital strategy we have the team to help.

For over 25 years The M-Line has introduced hundreds of businesses to new possibilities. Here are just a few brands you may know:


AEG Entertainment

Apple Computer

ATA Airlines


Big Brothers Big Sisters of San Francisco

Chatz Coffee


Chili Up

Chronicle Books


Cook Express


CTB McGraw-Hill

East Bay Community Foundation

Equity Office Property

Fitz Fresh Mushrooms

Ford Motor Company


Giorgio Armani


Gordon Biersch

Hewlett Packard


Julia Morgan Center for the Arts

Jumpstart for Young Children

Lucile Packard Children's Hospital at Stanford

McKesson Drug Company


Moscone Center

Nosal Partners

Nestlé Beverage Company

Pebble Beach Company

Port of San Francisco

Pyramid Breweries


Robert Mondavi

San Francisco Arts Commission

San Francisco Child Abuse Center

San Francisco Consulting Group/KPMG

San Francisco Convention & Visitors Bureau

San Francisco Examiner

San Francisco International Airport

San Francisco Municipal Railway

San Francisco Recreation and Parks Department

San Francisco Visitor Information Center



Silverado Foods


Tavistock Restaurants

The First American Corporation


Traci Des Jardins

Wall Street Journal Office Network

Walmart Online

Zeum San Francisco


The Awards Keep Coming

Flysfo.com continues to be one of the most revered airport websites in the world.


The Art of Web Design

The Game of the Name

A start-up builds an identity from a car horn, Sir Edmund Hillary, and an irate father-in-law…


Follow the Construction of the New CPMC Hospitals Online.

Three hospitals. One website.

Welcoming Virgin America to SF

WETA ferry thumbnail

The First Steps in Developing a Bay-wide Ferry System

SFO spring campaign ad

An Airport for San Franciscans

CoreLogic CoreScore Ad

See more with CoreScore

CoreScore changes the world of credit

The Day Everything Changed

The credit reporting business will never be the same.

The M-Line in the NY Times

"An Airport Hopes to Become a Destination"
— Stuart Elliot's In Advertising


World famous culinary masters come together in one website.

Pyramid Hefeweizen

Beer you can see through?
That's called water.

I'll take two.

Examiner Ads

A San Francisco institution changes its game.

Jumpstart Read for the Record

As seen on the 'Today' show

A national literacy advertising campaign

Harding Park Logo

Harding Park
Joins the PGA

AirNautic Ads

Selling high perfomance watches to high performance individuals.

Jumpstart Advertising

Supporting Literacy

Our NY Billboard for Jumpstart.


Branding, Advertising
Pyramid Websites


Take a look at how we created a family of websites that individually catered to different target audiences, yet together supported the parent brand.


Warning! San Francisco is good for you.

Visit San Francisco and find out how.

Moscone Center Logo

A Logo Worthy
of a Namesake