FIRST, THERE IS A
Movie titles. Apps. Financial institutions. Healthcare. We’ve invented words and names for anything imaginable. From brands to products, category names to tech/web companies, we’ve named everything from a fleet of commuter ferries to platinum necklaces. We’ve even worked on a children’s medical condition that was mysteriously undefined…
A seriously great name captures attention and grows on you over time. It energizes your brand and your target. But there’s a minefield of barriers, like URL availability, passing trademark and working internationally. Solving this complicated puzzle takes a ton of insight, creativity, and experience.
Over more than 20 years, we’ve developed a multi-path process for creating great names. Included: an extensive list of relevant candidates in a myriad of styles, an interactive strategy to engage clients throughout the project, and a guided team selection forum that not only gets results but builds enthusiastic consensus. We handle custom assignments as well as maintain a “private reserve” library and shelves of ready-to-go names and URLs in every category.